Alliance is a national, growth-focused food broker transforming CPG brands into category leaders through

innovation, tailored retail strategies,
and impactful retailer partnerships.​

ACCELERATE YOUR SUCCESS

Alliance is everywhere.

With strategically placed offices nationwide, we build powerful partnerships with
brands and retailers to drive results where they matter—coast to coast.​

425+

Retailer Partnerships

Across the U.S.

45K+

Stores Across 

the U.S.

$623K+

Average Weekly Sales Per Store

What Our Clients Say

Learn why leading CPG brands trust Alliance Sales and Marketing to grow their brand in retailers across the U.S.

Alliance is trusted by CPG’s leading brands.

Brand Logos Brand Logos duplicate Brand Logos Brand Logos duplicate

Where brands thrive.​

Founded in 2004, Alliance Sales and Marketing is a premier food broker in the CPG industry, dedicated to transforming mid-sized CPG brands into national leaders.

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As a leading food and beverage broker, we navigate retail’s complexities to drive purposeful growth and long-term success for food and beverage brands.

We specialize in scaling CPG brands at every stage, providing the strategy, expertise, and execution needed to break through the noise and build lasting momentum. Our national reach and strong retail, marketplace, and distributor relationships connect brands with the right opportunities—and turn them into long-term wins. As a trusted partner, we bring clarity to complexity and turn potential into performance.

Whether you’re scaling a challenger or revitalizing an established brand, our approach is grounded in data, powered by relationships, and built to win.

Our team crafts tailored sales strategies, executes with precision, and aligns brand goals with retailer priorities through a comprehensive suite of solutions. From new item launches and category reviews to shelf optimization and velocity-driving promotions, we drive measurable results at every stage. With a track record of accelerating growth across conventional, natural, and omni-channel retail, Alliance empowers brands ready to lead.

We help CPG brands move smarter, scale stronger, and grow with purpose. Let’s build something lasting.
Get in Touch

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Our Channels

Your path to growth isn’t one-size-fits-all. We help you win across the channels that matter—whether you’re scaling in natural, expanding in conventional, or breaking into ecommerce.

Supermarket

Supermarket

At Alliance Sales & Marketing, we empower CPG brands to thrive in the supermarket landscape, leveraging profound industry expertise and long-standing retailer relationships to drive measurable success. Our strategic approach ensures your brand gains traction in both national and regional grocery retailers, positioning you for sustained growth in an increasingly competitive market.
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Natural

Natural

At Alliance Sales & Marketing, our Alliance Natural team is dedicated to accelerating the success of natural and organic food and beverage brands. With extensive industry knowledge and a strategic, results-driven approach, we empower brands to navigate the unique landscape of the natural channel, ensuring long-term, sustainable growth.
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Ecommerce

Ecommerce

We specialize in turning online potential into measurable growth for CPG brands. With an important understanding of digital commerce, we bridge the gap between traditional retail and fast-evolving online marketplaces, ensuring your brand not only stands out, but thrives. Our data-driven strategies, retail media expertise, and omni channel approach give you a competitive edge on the digital shelf.
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Supermarket

Natural

Ecommerce
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Power Up Your Brand

Your All-In-One National Powerhouse​

Category
Leadership

Insights From

70+ retailers

Aisle+ Suite of Insights

Retailer
Relationships

425+

Exclusive Retailer

Relationships

Industry
Expertise

Best-In-Class with

7 Million+ Hours

Experience in CPG​

Driven
to Win

Recognized as

Top 10 vendor

with leading retailers​

Together, these strengths are
seamlessly integrated through our

Art & Science

To fuel our

Intelligent Selling

Contact us today to take
your brand to the next level.